Friday, February 17, 2012

Top Ten Ways Golf Pros Can Grow Business: #5

"Top Ten Ways Golf Pros Can Grow Business:  #5"
By Sean & Stef Mysel
2/17/12



Ok, so far we have discussed five ways where teaching pros can grow their business and more importantly the game of golf.   We have looked at customer service, being different and more.  Now that we are in the top five, let's get down to the nitty gritty.  One of the things that I taking a student's point of view rarely see is actual advertising by teaching pros.  Typically, you find some tri-folds in the pro shop, maybe a flyer pinned to a cork board but never real advertising.  What I mean is an ad in the paper or its digital counter part, how about a road side sign, hell anything is better than nothing.

Interestingly enough, the attitude I have come across almost projects a feeling that golf instructors believe that students should seek them out and not vice versa.  One gentleman I debated with in a golf forum (yes I know someone was wrong on the internet) believed that it wasn't worth his time.  But you're a golf instructor, isn't that what you do with your time is teach golf for money?  Ok, so how do we get this rolling?  Pretty simple actually.  Here are the steps:

1)  Determine your budget, this doesn't take a ton of cash, but it does take some.  You can put an ad easily in your local paper's website for less than $100 a month or on a pay per click basis.  See what it's going to take to break even.

2)  Find your platform, again for us its putting ads in an online newpaper

3)  Track your advertising's progress.  Tell them to give you a code when they sign up, this is especially helpful if you run multiple campaigns.  Running something like this is almost worthless if you can't track the results.

4)  Finally, as students come in, ask them what prompted to call or contact you.  The more information you can gather, the better.

Be active in your business.  Waiting around for business doesn't work but for a few choice entities like Apple or Microsoft.  Even then, they flood our lives with advertisements because they know sitting on their heels leads to doom.  If you have more questions or comments, feel free to email us at info@crossgolfpros.com.