Monday, February 20, 2012

Top Ten Ways Golf Pros Can Grow Business: #2

"Top Ten Ways Golf Pros Can Grow Business: #2"
By Sean & Stef Mysel

Organizational skills....some people seem to have their lives automated and some, well like me it's more of a challenge.  Before I started managing baseball stadiums and sports arenas, I kept my entire work and life schedule in my head.  For me it worked, well most of the time and sometimes I would completely gloss over some big event, hell I even forgot my own birthday one year because I was so busy.  Yet, organizational skills in terms of teaching lessons can work wonders for your business.  Here's how.

First, as a student there's nothing more frustrating than working with a pro that seems to have no way of tracking where your game is.  For instance, say you see a pro and you tell him you want to work on your tee shots, because those are the worst, hitting greens and then putting.  OK so you set up the lesson dates, meet up and your pro talks to you about chipping, completely forgetting anything you talked about.  What I've learned to do is to write everything down.  In the sports arena business, you have so many things flying at you all at the same time it's just a necessity.   The benefit of writing details down is I could then take a break, put all my notes on paper and then make a more informed decision on what needed to be done for the Taylor Swift concert the next night.  Here's how I set up lessons with students:

1)  Get them to talk about their games.  What's your handicap?  Where do you want to be within xx amount of time?  Where do you miss your shots?  How often do you play?  Do you have any injuries you're dealing with?

The more information you can draw out of your student, the more effective you can be in helping them improve.

2)  Put your lessons down on paper.  Write or type down what you are going to do in terms of getting your student to improve.  If lesson one is about taking a proper stance and creating better posture, write it down as well as what happened when you taught the lesson.  We can use this as a tool to review the prior lesson with our student, revisit it if he or she tells you it's been a continuing issue and make adjustments.

3)  Keep files.  This serves two purposes:  1)  You can always review your notes if a problem comes up with your student whether it's with their game, payments, or any other detail that can better your situation.  Second, if your student decides to go elsewhere, it's always helpful to check back in with them.  You never know, maybe they just needed a break from the game or another teacher didn't work out.  In either event, you have a good reason to reach out to them and perhaps bring them back into the fold.

One of most common themes I see with golf pros, and this is coming from a student's perspective is a general lack of record keeping.    You have to keep records of the income you've made for tax purposes, if you run a course there's your tee and time sheets so why not keep records of your students?  Every other business keeps records of their transactions and business duties on daily basis, why not us?